Measure twice, cut once.
My dad used to use this saying a lot. It was a reminder to take care, look at all angles, not to rush, making mistakes you may not be able to undo.There have been a few times when I should have taken more notice of what dad had to say. I can well remember building something and mucking up the measurements… hard to extend a piece of wood.Probably more telling has been those times when I should have employed the same principles in business.Making unnecessary mistakes in business can be very costly. The list of mistakes in business is long, littered with failures along the way.If we are lucky, we get to earn from our mistakes, and keep our businesses. Experience is a great teacher, if we are willing to listen, look and learn.
Question.
Is it those things we shouldn’t have done or is it those things we should have done - that cost us more?To be frank, not sure – either way it can cost us.It is return on investment that is important. Spend a dollar… what is the return? No good spending $10-00 for a$5-00 return.Been there, done that.Yet, not spending a dollar and missing out on a return is just as foolish.Say something was going to cost you $2000-00, you decided not to go ahead. Later it proved if you had spent the money you would have had a return of $5000-00. Again, been there done that.Working through these choices can be difficult, but it needs to be done.This is where the concept of measure twice, cut once, comes into play.Measuring twice, simply means checking everything before you take action.Gather as much information as possible, look at the possible outcomes, measure the return on your investment.At Blue Square Creative, return on investment for clients is never forgotten. Getting the balance between Brand awareness and financial return is important. Creating Brand awareness that returns results is the name of the game.Understanding budgets, limitations, and pressing for great outcomes needs an experienced team. Theory is good, but practise usually wins the prize.All businesses go through ups and downs… having more ups than downs are the goal. One of the ways to achieve this is – Measure twice, cut once. Thanks for the advice dad.
