Is staying ahead of the pack important to you?
Staying ahead of the pack has always been important in business. Yet it seems to be getting harder, and harder with each passing day.
We no longer compete with local business. We no longer even compete with national business. We now find ourselves competing with international business, often with unlimited resources.
Paying attention to every detail is vital. Even the smallest change can have an effect.
Trends, design, and company branding all vital in today’s business world.
Once you could skate through without worrying to much about company branding.
Company branding, logos, and custom designs were for big business with unending budgets. Afterall they were the only ones who could afford it… weren’t they?
In today’s business world you can’t afford not to have branding. Everyone is looking for the visual, the stimulating, the wow factor headline.
Business can no longer afford to discount company branding.
I remember my dad having talking with a farmer about fertilizer, the advantages, disadvantages, and costs.
The other farmer was complaining about the cost. He said he would love to apply it, but couldn’t afford it
My dad said something that stuck.
He said, “If you can’t afford to apply fertilizer, then you can’t afford not to.”
You see fertilizer is the building blocks of any farming business. You must have good soil to produce quality crops, and quality pasture.
The same philosophy applies to many, if not all business situations.
Of course, this brings me to Graphic Design and Copywriting. Can you get by without great graphic design and copy? Probably, but you won’t be ahead of the pack. Graphic Design is not just pretty pictures, and drawings. Great Graphic Design, accompanied by great copy builds your brand. Your brand sets the foundation of your beliefs, and culture. Done well Graphic Design and copy, not only engages the present, but shapes the future… your future.
Whether right or wrong, company branding, and presentation have never been more important. Great company branding portrays the culture of your business. Done well it creates foundations of trust, reliability, creativity, and value for your clients.
Don’t underestimate the value of Company branding.
Keep ahead of the pack, invest in it.
